You’ll increase your discoverability
A survey from Search Engine Land has found that 85% of consumers use the internet to find local businesses.
So the majority of people that may be in need of your service or product are online.
These potential customers will generally not go past the first page in search of what they need. In fact, 57% of all search traffic goes to the top three searches.
If your website is new, or in a competitive industry, it may be hard to rank your website in the top three search results without a massive focus on SEO and content creation. But it is very possible to rank in directories.
And considering how many people use online directories to choose a business, it makes sense to have yours listed on all the directories most relevant to your products or services, so customers can find you.
You’ll improve your websites search rank
Online directories provide high-quality backlinks to your site. Backlinks are links from other sites that point back to yours. They are one of the ranking factors Google uses to determine where a site will rank in search. Each time you get a link pointing back to your website, Google sees this as a vote for your site. In most cases, the more votes you get, the higher you will rank.
Additionally, your directory listing can rank high in search results, further helping you get in front of your target customers.
You’ll enhance your reputation
Not everyone on the internet is well-meaning and some people’s guards are up. They are looking for spammers and scammers round every corner and every click. Having your business connected to several reputable directories will help alleviate people’s skepticism and show that you’re a legitimate, serious business.
Furthermore, many directories show customer reviews. Considering that 91% of people regularly read online reviews, and 84% trust them as much as personal recommendations, having a number of places online where customers can rave about you will strengthen your business’ reputation and convince potential customers that they should choose you over the competition.
If you’re interested in having us help expand your online visibility, improve your business reputation, and increase the number of positive reviews you have, head over to your hub, scroll down the main page to the add-ons section and click the ‘show more’ button.
And then look for ‘Online visibility and reputation management’.
Then just follow the simple process to get access to the SEO secrets that help you leave your competition in the dust.