For each industry, UENI has done extensive keyword research, selecting the words users type on Google when searching for a specific business or service. Based on this, our expert copywriters and SEO specialists optimise all the elements of your website that will help you get good ranking on search engines.
Diving in, here are the areas we optimise when it comes to SEO:
1- Page Meta Tags
Your meta tags (title and descriptions) are what users see when they search for your business name or a term related to your business. UENI optimises your title and description by inserting the keywords that your potential customers will type when searching for you.
2- Heading Tags and Keywords in Content
Headers or titles, are present in the main page of your website and tells your visitors what to expect. UENI makes sure your headers are customised to explain what your business is all about. Our expert copywriters also create content for your website that is highly optimised for good ranking on search engines, inserting keywords and synonyms that describe your business wherever relevant.
3- ALT Text
UENI optimises the description of each image in order to make your images show up on Google image search results.
4- Mobile Optimisation
UENI makes sure that your website is mobile friendly and that is fast to open from mobile devices.
5-Google My Business, Google Maps and Bing Places
In addition, UENI verifies each business on Google My Business, Google Maps, and Bing Places filling out all the NAP information (name, address, phone number), adding business images, a business description, opening hours, business products or services, and special offers. On an ongoing basis, we work alongside you to encourage your current customers to leave reviews on the Google My Business page and to add timely content. If you already have a Google My Business listing, we request co-ownership in order to be able to optimise the page. Finally, UENI provides all customers with a custom link to their Google Reviews page, which they can share with customers so that they can review your business. You can then respond to customer reviews from your UENI Business Hub. Customer reviews increase the visibility of your business online. This is all included in the free plan.
6- Online Marketing (UENI Plus Plan)
The UENI Plus plan provides enhanced SEO by listing your business in trusted, high traffic directories and social platforms. UENI pushes the information from your website to these different sites to create consistency across many listings on the web. These listings provide visibility to customers and also to search engines to help increase the trust factor of your website. Higher trust results in higher search engine rankings.