To be a successful business person, you have to be discerning, looking out for and investing in opportunities for growth and ignoring the things that will simply waste your time and money. You’ve heard about custom domains, but you’re unsure whether they will actually help your business grow.


Below we’ve outlined the benefits that a custom domain name provides to help you figure out whether it is something your business needs.

Increase brand awareness

No matter what your industry, online competition is fierce. Everyone and their grandmother has a website so it is essential to distinguish yourself if you are to have a long line of customers knocking at your door.


You want to be at the front of potential customers minds when they search for services/products like yours. To do this, it is essential that you have a memorable domain name. Make it too hard, and users will just go to one of the many other businesses looking to take their custom.

Custom domains allow you to choose a memorable name, so you’re always at the front of customers minds.


It’s the difference between:




Build credibility & trust

Anyone can get a subdomain and a website all for free. It doesn’t require any form of investment. It is the difference between saying you have a business and having the Company House registration to back it up. A custom domain name will legitimise your business online and make customers more likely to trust it.       


And many customers will question doing business with a company that is unwilling to invest in itself.





Higher click-through

Shorter URLs have 250% more click-through in organic search. This is because long URLs are hard to decipher and appear less trustworthy.

Custom domain names are inherently shorter than their subdomain counterparts. 

So with a custom domain you’ll get more traffic. And more traffic means more sales.  

Make sure you don’t miss out on all those extra clicks, get your very own custom domain today by going to your Hub and choosing the domain name of your dreams.   




Improve search engine ranking

All things being equal, more clicks = higher search ranking. And a higher search ranking = more clicks. An upward spiral of success – exactly what we want!    




Setup a unique email address

With a custom domain you open the door to a custom email address. Go from:  



Which email address looks like a legitimate business and which one looks like it’ll be some African prince telling you, you are his son and he wants to give you a couple million, he just needs your bank account details and your mother’s maiden name.


If you want to avoid getting confused for spam, a custom domain is the first step you must take.




Protect your business reputation

With over 100,000 domain names bought every day, your domain can very easily be snapped by someone else with the same idea as you.


Additionally, domains are incredibly inexpensive and so your competition may not think twice about buying your domain name, just so you can’t have it. Horrible, we know!

There are many cases of people buying domains and building sites to tarnish the name of a business. You can avoid such hairy situations by acting first.



Cheaper than your dinner

A domain name with UENI costs $9.99 for a yearly subscription (it’s free if you’re on one of our paid plans). So for less than the price of a meal, you can increase brand awareness, build credibility, increase clicks, improve SEO, and protect your business. That is some serious bang for your buck!


You can secure your very own domain in under 2 minutes. This article will walk you through the process step-by-step.