So you’ve got your UENI website and now you’re looking for what else you can do to stand out from the competition. Maybe you’ve heard phrases like ‘domain name’ thrown around and you’ve started wondering whether you need a domain to have the kind of business success you’re looking for.


Here at UENI, we have seen that one of the quickest and cheapest wins a business can have is switching their website from a subdomain to a custom domain name


So, this begs the question: what is a domain name, anyway?


You can imagine domain names like addresses in that they tell people (and search engines) where to find you. Just like addresses, every domain is unique – there can be no two domains with the exact same name. is an example of a domain name. is another.


And just like addresses, some domains are memorable, and others are forgettable. The last thing you want as a business is to be forgettable.


Your site comes with a free subdomain, for example:

Not bad! But it doesn’t have the memorability and branding potential that a custom domain name has, such as:


Ooh lah lah, Barry, you clearly mean business!


You can secure your very own domain in under 2 minutes. This article will walk you through the process step-by-step.

If you’d like to hear more about what domains can do for your business, this is the article for you.